Happy Wednesday!

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Here are today's fresh opportunities for Wednesday, May 27th:

Most students think networking means:

Going to events and collecting business cards.

Having 5,000 LinkedIn connections.

Messaging random professionals asking to "pick their brain."

They think networking is sleazy. Transactional. Fake.

So they don't do it.

And they wonder why they can't get interviews.

Here's what networking actually is:

Building genuine relationships with people in your field.

Staying in touch. Helping when you can. Asking for help when you need it.

It's not transactional. It's just... talking to people.

The networking that actually works:

Start with people you already know.

Your professors. Your classmates. Your internship managers. Alumni from your school.

These relationships are easier because you already have context.

Message them: "Hi [Name], I really enjoyed [specific class/project/conversation]. I'd love to stay in touch. How's [something you know about them] going?"

That's it. Now you're connected.

Add value before asking for anything.

Don't message someone asking for a job.

Message them sharing an article relevant to their work. Congratulating them on a promotion. Asking a thoughtful question about their industry.

After 2-3 exchanges where YOU add value, THEN you can ask for help.

Make coffee chats about THEM, not you.

Most students do this wrong:

"Hi, can I pick your brain about getting into marketing?"

Better:

"Hi, I saw you work in marketing at [Company]. I'm interested in the field and would love to learn about your experience. Do you have 20 minutes for coffee?"

Then in the coffee chat, ask about THEM. Their journey. Their challenges. Their advice.

At the end, you can say: "I'm exploring opportunities in this field. If you know of anything that might be a fit, I'd appreciate it."

The questions that build relationships:

"How did you end up in this role?"

"What's the most interesting project you're working on right now?"

"What advice would you give someone entering this field?"

"What do you wish you'd known when you were starting out?"

These show genuine interest. People love talking about themselves.

Why referrals come from relationships:

When someone knows you, trusts you, and sees your work, they WANT to refer you.

They're not doing you a favor. They're recommending someone they believe in.

How to stay in touch without being annoying:

Don't message weekly asking for updates.

Once a month, send a genuine message. Share something relevant. Ask how they're doing.

"Hi [Name], I saw this article about [topic relevant to their work]. Thought you might find it interesting!"

That's all.

The biggest mistake:

Only networking when you need something.

Then people can smell the desperation.

Start networking now, before you need anything.

Build relationships for their own sake.

When you need help, it feels natural because you've already been in touch.

What this looks like over time:

Month 1: Connect with 5 people in your field.

Month 2: Have coffee with 3 of them. Genuinely learn about their work.

Month 3: Share an article with one. Congratulate another on something.

Month 4: One of them mentions an opening. You ask for a referral.

It doesn't feel transactional because it wasn't.

Do this today:

Message 2 people in your field.

Not asking for anything. Just checking in.

"Hi [Name], I've been thinking about [topic related to their work] and would love your perspective. Do you have 30 minutes sometime this week?"

That's networking. It's that simple.

You got this!
-Ford from Runway

See you in your inbox tomorrow morning,

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