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I reviewed 20 student resumes this week.

Every single one had an experience section that looked like this:

Marketing Intern | Company Name
Summer 2025

  • Assisted with social media content

  • Supported marketing campaigns

  • Collaborated with team members

This tells me nothing.

What did you actually accomplish? What changed because you were there? What would've been different if they hired someone else?

Here's how to rewrite your experience section to actually impress recruiters:

The formula: Action Verb + Task + Context + Result

Let me break this down with real examples:

BEFORE:
"Assisted with social media content"

AFTER:
"Created 25+ Instagram posts that generated 12K impressions and 400+ new followers in 8 weeks"

What changed:

  • Specific number of posts (25+)

  • Measurable results (12K impressions, 400 followers)

  • Timeframe (8 weeks)

  • Shows impact, not just activity

BEFORE:
"Supported marketing campaigns"

AFTER:
"Analyzed email campaign performance across 15 sends, identifying 3 subject line patterns that increased open rates from 18% to 24%"

What changed:

  • Specific task (analyzed performance)

  • Scale (15 sends)

  • Concrete improvement (18% → 24%)

  • Shows you understand data and optimization

BEFORE:
"Collaborated with team members"

AFTER:
"Partnered with design and content teams to launch product page redesign, resulting in 35% increase in conversion rate"

What changed:

  • Specific teams (design, content)

  • Clear deliverable (product page redesign)

  • Business impact (35% conversion increase)

  • Shows cross-functional work with results

Key rules for writing experience bullets:

Rule 1: Start with strong action verbs

Weak verbs: Assisted, Helped, Supported, Worked on
Strong verbs: Built, Increased, Reduced, Generated, Launched, Optimized, Designed, Analyzed

Rule 2: Include numbers everywhere possible

  • How many? (25 posts, 15 campaigns, 3 patterns)

  • How much? ($10K revenue, 400 followers, 35% increase)

  • How long? (8 weeks, 3 months, 2 years)

  • How often? (Weekly, daily, 50+ times)

Rule 3: Focus on impact, not tasks

Bad: "Posted content on social media"
Good: "Grew social media audience by 300% through consistent posting strategy"

Bad: "Created spreadsheets for data analysis"
Good: "Built Excel model that identified $15K in cost savings opportunities"

What if you don't have metrics?

Estimate them. Seriously.

  • About how many people used what you built?

  • Roughly how much time did your solution save?

  • Approximately how many tasks did you complete?

"~50 users" is better than no number.
"Saved approximately 5 hours per week" is better than "improved efficiency."

Quick wins to improve your experience section today:

  1. Replace every "Assisted" with what you actually did

  2. Add at least one number to every bullet point

  3. Delete any bullet about attending meetings or "learning"

  4. Lead with your most impressive accomplishments first

The test:

Read your experience section out loud. If it sounds like it could describe anyone who held that job, it's not specific enough.

It should sound like it could ONLY describe your unique contributions and results.

Do this today:

Open your resume. Pick your most recent experience. Rewrite every bullet point to include:

  • A strong action verb

  • Specific context

  • A measurable result

Then do the same for all your other experiences.

Make recruiters see what you actually accomplished, not just what you were "responsible for."

You got this!

Ford from Runway

Here are today's fresh opportunities for Thursday, January 15th:

Software Engineering Internship

  1. 🏢 Docusign

    📍 San Francisco, California

  2. 🏢 PayPal

    📍 San Jose, California

  3. 🏢 Microsoft

    📍 Santa Clara, California

Software Engineering Full Time

  1. 🏢 Ralliant

    📍 Fairport, New York

  2. 🏢 UF Health

    📍 Gainesville, Florida

Engineering Internship

  1. 🏢 EnerMech

    📍 Houston, Texas

  2. 🏢 Verkada

    📍 San Mateo, California

  3. 🏢 WSP

    📍 Gainesville, Florida

Engineering Full Time

  1. 🏢 Clean Harbors

    📍 Billings, Montana

Data Analytics Internship

  1. 🏢 Ericsson

    📍 Plano, Texas

  2. 🏢 IDEMIA

    📍 Reston, Virginia

  3. 🏢 Renesas Electronics

    📍 San Jose, California

Data Analytics Full Time

  1. 🏢 D.R. Horton

    📍 Overland Park, Kansas

  2. 🏢 DeepMind

    📍 New York, New York

Marketing Internship

  1. 🏢 Microsoft

    📍 Redmond, Washington

  2. 🏢 NBCUniversal

    📍 San Jose, California

  3. 🏢 Carnival Corporation

    📍 Miami, Florida

Marketing Full Time

  1. 🏢 NBCUniversal

    📍 Universal City, California

  2. 🏢 ServiceNow

    📍 Waltham, Massachusetts

Finance Internship

  1. 🏢 Truist

    📍 New York, New York

  2. 🏢 Pratt Industries

    📍 Conyers, Georgia

  3. 🏢 Emerson

    📍 Des Peres, Missouri

Finance Full Time

  1. 🏢 Mariner Wealth Advisors

    📍 Bellevue, Washington

  2. 🏢 Truist Bank

    📍 Austin, Texas

  3. 🏢 D.R. Horton

    📍 Overland Park, Kansas

Sales Internship

  1. 🏢 NICE

    📍 Sandy, Utah

  2. 🏢 Okta

    📍 Washington, District of Columbia

  3. 🏢 ADP

    📍 Allentown, Pennsylvania

Sales Full Time

  1. 🏢 ServiceNow

    📍 Waltham, Massachusetts

  2. 🏢 D.R. Horton

    📍 Willis, Texas

  3. 🏢 Truist Bank

    📍 Austin, Texas

See you in your inbox tomorrow morning,

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